JOOJ boutique offers a one-of-a-kind shopping experience for affordable luxuries. At JOOJ, we believe people should embrace and express their boldest, most authentic selves. Shop must-have jewelry, clothing, and accessories to compliment and elevate your personal style. JOOJ is a collection of one-of-a-kind pieces made with fine metals and precious and semi-precious gemstones and beads. Each piece is made with sterling silver or gold fill. Due to the nature of genuine stones there may be slight variations in size, color, and shape.